Iconic Atlanta drive-in restaurant chain Zesto is celebrating 70 years in business this year, and is celebrating with some rollback pricing for its customers.
On July 1, Zesto’s five locations in Buckhead, East Atlanta, Little Five Points, Forest Park and Tyrone will offer the classic hot dog with chili for 70 cents each (limit 15 per order and while supplies last.) Commemorative Zesto Atlanta T-shirts will be available that day at the metro Atlanta locations for a discounted price of $10, along with other giveaways.
The stores will also feature a 70-cent ice cream cone with sprinkles promotion on June 16.
In addition, the metro Atlanta locations will also feature new menu items and specials throughout the year, including the Zesto’s Spicy 70th Steakburger. The sandwich is made with a five-ounce steak burger, Palmetto Cheese brand jalapeno-pimiento cheese, bacon, jalapenos, lettuce, tomato and locally-made Williamson Bros. Bar-B-Q sauce. A mango milkshake was added to the menu recently.
John Livaditis, who was also the founder of Big John’s Christmas Trees, started Zesto Atlanta as a walk-up ice cream stand on Peachtree Road across from Brookwood Station. The menu was expanded in the 1950s, with items including the “Foot Long” hot dog and the Chubby Decker, a double-decker cheeseburger. John’s son Jimbo serves as the company’s CEO.
Find more information about Zesto’s 70th anniversary, look for updates at @zestoatl on Facebook and Instagram.
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