'Seinfeld' tour bus rolls into Atlanta

And although you can still catch "Seinfeld" repeats on TBS, ratings are down 21 percent year over year during the comparable first week of August.

As a strategy to reignite interest, Sony Pictures Television has packed a bus with "Seinfeld" memorabilia and games for a 26-city tour with a focus on college campuses.

"We wanted to take a grassroots movement to the people and also create a new generation of fans," said Robert Oswaks, president of marketing for Sony Pictures Television. College students, he notes, "consume media differently than older folks. They could be watching TV on their mobile phone, their computer or the TV. But they're watching TV."

Because the bus hits Atlanta before the fall semester, tour organizers chose Tuesday night's Braves game, with another stop Wednesday at Criminal Records.

So we did our own unscientific sampling of 14 local college students and indeed, there is generally high recognition and respect for the show. But it's not nearly as relevant to them as, say, "The Office" or "Family Guy." Here's what a few of them had to say:

"Since that Michael Richards thing, I haven't really wanted to watch it. But it was a funny show." Most memorable moment: "I liked that Soup Nazi. 'No soup for you!' "

— Sylvester Morgan, 25, a recent graduate of Georgia State University, with a major in planning and economic development.

"I used to watch it when I was younger but I don't have a TV now." Most memorable moments: "I just remember them always opening Jerry's fridge. And there was one about a black and white cookie."

— Gina Pak, 20, junior, Georgia State, marketing

"I enjoyed how it relates to social issues." Most memorable moment: "When the Native American girl thinks Jerry is a racist because he has that cigar store Indian."

— David Kim, 21, recent premed graduate, University of Georgia

"I've caught maybe 20 episodes. I was never a huge fan. I know it was about nothing. It definitely had its own schtick." Most memorable moment: "The one where Kramer pretends to be the Movie Guy because people kept calling the wrong number." — John Ard, 29, applying to enter grad school at Georgia State University.

"It was a big deal for me to watch it when I was a kid." Most memorable moments: I remember the show about the woman with man hands. Then there was Kramer and that big red light from the [Kenny Rogers] roaster place that kept him awake. And I loved that mailman character [Newman!] But my generation is more likely to make 'Family Guy' references than 'Seinfeld' references."

– Ashley Bagwell, 22, University of Georgia senior and journalism major

Mistook "Seinfeld" for "The Howard Stern Show." Couldn't place the show at all. But likes "The Office."

— Destinee Burton, 18, upcoming freshman at Georgia State

"It was a treat before bed to watch the show when I was 8, 9 years old." Most memorable moment: Kramer smoking so many cigars, he sues the tobacco companies for looking "hideous." — Alison Mattox, senior, Emory University, majoring in Middle Eastern and South Asian studies.

"I've watched every single episode. These were truly terrible people. But it has great replay value. It's a true original." Most memorable moment: "When Kramer swims in the [East] River and stinks up Elaine's mattress."

— Stan Poliashenko, senior, Emory, biology major

Seinfeld Campus Bus Tour

Tuesday, 5 to 7 p.m., Braves game, Turner Field parking lot

Wednesday, 3 to 8 p.m. Criminal Records in the Little Five Points, 466 Moreland Ave. NE, Atlanta