Killer Mike mistook "H&M" for the popular retailer, which came under fire in January for an ad featuring a black child in a sweatshirt etched with the words "coolest monkey in the jungle."
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"So me doing an interview about black gun ownership with the NRA is ‘bad,’ but you promoting a company that tagged a black child a monkey is ‘good,’ ‘cool,’ and ‘acceptable’. Ok check,” Killer Mike wrote on Reid’s post.
He had faced criticism for his participation and statements in a National Rifle Association video interview released days before March for Our Lives.
But, Reid said in response, “H&M” referred to hair and makeup, not the retailer. She snuck in a reference to the sunken place from Jordan Peele’s hit “Get Out,” too.
“‘H&M’ stands for ‘hair and makeup,’ Mike. The two women beside me in this pic did my hair (H) and makeup (M) for a shoot. The blouse I’m wearing is by @norisolferrari and I doubt you can buy it at the retail chain you’re thinking of. (I got it from the designer via a stylist.) And here I was thinking you were an intellectual, and not just the guy who hangs out in the sunken place talking guns with the NRA’s ‘official black guy’ who literally changed his last name to ‘black.’
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Killer Mike eventually apologized for the misunderstanding, but that didn’t stop Twitter from erupting in memes, GIFs and jokes at his expense.