Killer Mike slammed for failed attempt to call out MSNBC’s Joy Reid

Atlanta rapper and political activist Killer Mike, part of hip-hop duo Run the Jewels, is facing backlash online for attempting to shame MSNBC host Joy-Ann Reid.

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The rapper commented on an April 8 Instagram post from Reid, which featured an image of the television host and her hair and makeup team preparing for a photo shoot with the caption, "And not to be outdone... @glamluxxe and @savvychicz, who rocked the H&M for our Elgin Baylor shoot! #AMJoy #GlamSquad."

Killer Mike mistook "H&M" for the popular retailer, which came under fire in January for an ad featuring a black child in a sweatshirt etched with the words "coolest monkey in the jungle."

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"So me doing an interview about black gun ownership with the NRA is ‘bad,’ but you promoting a company that tagged a black child a monkey is ‘good,’ ‘cool,’ and ‘acceptable’. Ok check,” Killer Mike wrote on Reid’s post.

He had faced criticism for his participation and statements in a National Rifle Association video interview released days before March for Our Lives.

But, Reid said in response, “H&M” referred to hair and makeup, not the retailer. She snuck in a reference to the sunken place from Jordan Peele’s hit “Get Out,” too.

“‘H&M’ stands for ‘hair and makeup,’ Mike. The two women beside me in this pic did my hair (H) and makeup (M) for a shoot. The blouse I’m wearing is by @norisolferrari and I doubt you can buy it at the retail chain you’re thinking of. (I got it from the designer via a stylist.) And here I was thinking you were an intellectual, and not just the guy who hangs out in the sunken place talking guns with the NRA’s ‘official black guy’ who literally changed his last name to ‘black.’

» RELATED: Killer Mike says NRA video was misused and expresses support for #MarchForOurLives

Killer Mike eventually apologized for the misunderstanding, but that didn’t stop Twitter from erupting in memes, GIFs and jokes at his expense.