“We’re really moving from a logistics provider to a full-service provider,” Healy said.
The campaign features stories of different businesses, including Atlanta-based EndoChoice working with UPS to improve its workflow and inventory management. UPS says that helped EndoChoice grow from a startup to a $50 million company in six years, and EndoChoice also sought its help to bring a new product to treat colon cancer to market in under 18 months.
Businesses “may not see logistics as the problem, but they certainly know they have a problem,” Healy said. “UPS people love to solve problems. We do it every day…. We don’t think there’s a problem we can’t solve.”
The new campaign is debuting in the lead-up to March Madness and the NCAA tournament. UPS is a NCAA sponsor. The campaign is intended to last three to five years, according to Healy.