Teavana, which grew as a national brand out of Atlanta before being bought in 2012 by coffee giant Starbucks for $620 million, is moving its headquarters to Seattle.
A portion of the company’s 99 employees will go with the brand when it leaves its Buckhead digs for its new home in October, said Annie Young-Scrivner, who became Teavana president about four months ago. Another portion will continue to work in Atlanta for one or two years before making the transfer.
Young-Scrivner did not provide a percentage breakdown on who will move immediately and who will move later.
Some jobs will be eliminated altogether in the move, though Young-Scrivner declined to say how many.
None of the company’s retail stores will be affected, she said.
The company was founded in 1997 by Andrew and Nancy Mack, who poured their life savings into the venture. When Starbucks made its offer, the company had grown from a 700-square-foot store in Buckhead to a chain of more than 300 tearooms across North America.
Teavana president Young-Scrivner said the company is moving to better grow the brand, but thanked the Atlanta community for its creation.
“One of the big reasons we acquired Teavana is the talent in Atlanta,” Young-Scrivner said.
Stay tuned to the Atlanta Journal-Constitution on this developing story.
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