Roark has experience in licensed and distributed foods, and Atkins is a strong brand in the weight loss world.
“It fits with our strengths,” Field said, stressing that the company is on solid footing. “The problems are well in the rearview mirror.”
The diet is a four-phase program that limits carb intake in the beginning, stressing protein and fiber. The plan, which gradually allows carbs back into the diet, has been decried by some critics as a diet of fatty foods like bacon and hamburgers.
The company says its diet and products are backed by science and are effective ways of safely dropping weight.
Roark owns nearly 20 businesses, including Moe’s Southwest Grill, McAlister's Deli and Batteries Plus. It also recently has expanded into the solid waste and recycling sectors.
Stuart Johnson, a mergers and acquisitions attorney with Barnes & Thornburg in Atlanta, said the deal makes sense for Roark. The firm has experience in product distribution and franchising.
“They’ve got a balance sheet and they’ve got to spend it and there are things in the market that make sense to them,” Johnson said.