Popeye, his sweetheart Olive Oyl and their assorted friends were used as part of the chain’s marketing in the years after the company’s founding in the 1970s at a time when rival McDonald’s was promoted by characters Ronald McDonald and the Hamburglar.
“For over 35 years AFC and King Features have had a mutually beneficial licensing agreement that has led to immense growth of our businesses,” T.R. Shepard, president of King Features Syndicate, said in a statement. AFC Enterprises Inc. is the franchisor and operator of Popeyes restaurants. ”I am happy that Popeye the character has been so instrumental to Popeyes the restaurant chain, and we wish them continued success in the future.”