Hansen is best known for its Monster energy drinks, which outpace competitors Red Bull and Rockstar in terms of liquid sold in the U.S. But Peace Tea is a bit of a throwback for the company, which built its reputation on juices and sodas. It is introducing Peace Tea in four flavors: green, imported Ceylon, sweet lemon and razzleberry.
"Peace Tea is whatever you want it to be," says the brand's official Web site, which is festooned with peace signs. Peace Tea "stands for social obligation, social awareness, benevolence, compassion and soul. It can, in the form of a mere liquid, be your own form of poetry, art, music, philosophy, belief system."