Great ideas are being hatched in university research centers all the time.

And medicine is one of the most important areas where innovation is taking place.

The ultimate goal is to take a product conceived in the laboratory and bring it to the commercial market where it can be used to help people. But things don’t always work out, and plenty of startup companies wither.

Among the reasons, lack of funding and lack of business acumen.

A trio of Emory Winship Cancer employees, with a little help from some friends, bucked that and found success.

Now, the product they came up in the lab is in hospitals across the U.S. helping cancer patients.

Find out who it is and how they did it in today’s story on myajc.com.