How one Atlanta woman learned success from her mother's failures

Secrets of Success

At 24 years old, Anisa Telwar Kaicker was left without a job, a college degree or much self esteem when her mother's business collapsed.

Now 47, Kaicker is the founder of Atlanta-based Anisa International, which has $30 million in annual sales. She owns a factory in China that produces 22 million cosmetic brushes a year for customers including Sephora, Target, L'Oreal, Estee Lauder and other major brands. Read how Kaicker says she did it on our premium website:

Kaicker's tips

1. Be passionate about whatever you do.

2. Who you hire from the beginning is very important. Don't scrimp. Take your time. Get the best people you can afford.

3. Know the ins and outs of your business. You're going to start delegating, but do each part of your business so you know what people have to go through.


Each Sunday, the AJC brings subscribers insights from metro Atlanta’s leaders and entrepreneurs. Business editor Matt Kempner’s “Secrets of Success” shares the vision and realities of entrepreneurs who started their dreams from scratch. The column alternates with business editor Henry Unger’s “5 Questions for the Boss,” which reveals the lessons learned by CEOs of the area’s major companies and organizations.