Three Coca-Cola brands have joined the company’s billion-dollar club, bringing the number of brands that have annual sales above $1 billion dollars to 20.
Tea brands Gold Peak and Fuze and Japanese water brand I Lohas have each joined the billion dollar club as of this year. They join such long-running leading products from the Atlanta-based giant as regular Coke, Diet Coke, Dasani and Sprite.
The company said it has added 10 brands to its billion-dollar portfolio since 2007. Another 16 brands generate annual sales between $500 million and $1 billion.
“Through a strong global focus on building locally relevant and innovative brands, our company, together with a network of strong local bottling partners, has worked to successfully double the size of our billion-dollar brand portfolio in less than a decade,” Coke CEO Muhtar Kent said in a statement.
Premium tea Gold Peak has been growing double digits since its North American launch in 2006, the company said. Fuze Tea, introduced in 2012, is Coke’s first global tea brand with availability in close to 40 markets.
I Lohas is Japan’s No. 1 natural mineral water brand, the company said. It launched in 2009.
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