While Mercedes-Benz vehicles fall into different classes of size, purpose and statement, its global stadiums represent the best of what the luxury company has to offer.
The new Falcons stadium will be the company's fourth next-generation arena.
The other three are in Stuttgart, Germany; Berlin; and Shanghai.
Mercedes-Benz Arena in Stuttgart is already a sports venue, home to the German soccer team VfB Stuttgart of the Bundesliga (league).
In total, the Stuttgart arena holds 60,000 people, who are all protected from the rain by a roof membrane; the facility has no designated roof cover.
After hosting the tournament for the second time, city officials opted to make the venue a proper soccer stadium, the website says. More seats were added, some closer to the pitch. Thefine dining and VIP business events. It operates independently from the stadium but offers views of the soccer pitch.
The pearl-shaped Mercedes-Benz Arena in Shanghai is one of the Shanghai World Expo’s remaining jewels. Dubbed “an international landmark” by its own website, the 18,000-seat arena certainly looks as if it can live up to the billing.
Similar to China’s 2008 Olympics Opening Ceremonies, the Mercedes-Benz Arena in Shanghai website openly claims it’s committed to bringing stadium patrons only the best and latest in sound, lighting and entertainment production techniques.
The building routinely hosts entertainment and cultural shows as well as sporting events. (The NBA’s Global Games series held two preseason games at the venue in 2015.) A promo video claims it’s "a place with something for everyone." The venue went dark for Earth Hour earlier this year. Taylor Swift’s “1989” World Tour, Disney on Ice, local pop and classical music concerts are among the remaining events on the venue’s 2015 schedule.
The Mixing Room, a private section of the arena, is a club, theater and performance room large enough to accommodate 800 people throughout a main floor, first floor bar and second floor with a balcony. The space can be used for networking events, banquets, parties and private shows.
Stadium visitors have more than 215,000 square feet (20,000 square meters) of dining, retail and leisure options below the arena, according to the site. The space doubles as the city’s largest public ice skating rink. Upper levels feature a five-star movie theater and fine dining options, according to the stadium website.
The arena is open 365 days a year and is jointly operated by American and Chinese firms. AEG and the NBA are among the companies with a stake in the stadium’s operations. Mercedes-Benz is a naming rights sponsor for the stadium.
Opened in 2008, the Mercedes-Benz Arena in Berlin is home to local hockey and basketball teams. The stadium can seat up to 17,000 people, not including suite spaces. Like Mercedes-Benz vehicles, the arena was built to “ensure ideal acoustics and a perfect view from all seats.” It’s versatile enough to transform from basketball court to concert venue in a few hours’ time.
The stadium was built over the course of 728 days, between 2006 and 2008, according to the website. More than 4,000 tons of steel were used to build the arena, which can support 142 tons of roof load.
More than 1 million people visit the stadium annually for up to 130 events.
Similar to the Falcons stadium, LED fixtures have prominent placement in and outside of the Berlin arena.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.