Ultra-low cost carriers are expanding in Atlanta following Southwest Airlines’ acquisition of AirTran and shrinking of its operation here, leaving less competition against dominant Delta Air Lines. The shift is prompting airlines to jockey for travelers in Atlanta.
Southest’s pullback left gates available on Concourse D that other carriers can use to expand. Frontier’s president Barry Biffle said Frontier now has two gates on Concourse D and access to a third. He said further expansion at Hartsfield-Jackson will depend on gate availability.
Biffle called Southwest a “mid-cost carrier,” and said that in Atlanta, “fares are relatively high compared to the average,” creating opportunity for a carrier like Frontier.