Atlanta-based Delta started rolling out in-flight wi-fi last year, and will eventually have it on its full domestic mainline fleet. AirTran last month finished installing wi-fi on its entire fleet.
When Delta launched its wi-fi, prices were $9.95 on flights three hours or less and $12.95 on longer flights. Aircell later rolled out lower prices of $5.95 for flights up to about 90 minutes long, and $7.95 for those who use only mobile devices on longer flights.
Harteveldt said more people might use the service if the base prices were lowered to $9.95 for longer flights and $7.95 for shorter flights.
“I don’t think that the pricing is quite where it needs to be, especially given the fact that we’re in a recession,” Harteveldt said. “It’s all very early on and we’ll see what works.”