Calling it a "surprising gesture," Poll Position CEO Eason Jordan said after receiving a ride following one flight, he was "crestfallen" to see that someone else received the service after another flight and he did not. He likened the ride in a Porsche SUV or sedan to winning the lottery after dealing with the grind that air travel can be.
"It's just a fun little surprise," said the former CNN chief news executive. "I'm grateful for that."
The Cayenne starts around $50,000 and the Panamera at $75,000, but both cars can cost more than double their starting prices, depending on options. Porsche places information about the vehicles in the cars and in Delta sky lounges at the airport. In the first month, Delta drivers were given more than 1,500 rides.
Janisse said because the service just started Nov. 1, it is too soon to see much follow-up in terms of sales or test drives. Still, he said, Porsche is pleased with the program's visibility and with the clientele who are getting into its cars.
For now, Singley said, rides are only being offered in Atlanta. The two companies have a one-year contract and there is a possibility that the partnership will expand. Delta did not purchase the cars and the two companies have agreed to a marketing trade.
Singley said Delta occasionally grants perks to let those high-value customers know it is paying attention to their travels. The gestures are a way to show Delta's appreciation of their business.
"It's a quick and easy way to make life easier," Singley said. "Sometimes, it's the small things."