“Thousands,” Zachary said.
How many of them will actually use 2.5 million miles for a private jet flight?
“Honestly we have no idea,” Zachary said. “We hope that the aspirational aspect will actually draw people in.”
For Delta, that would help to reduce its liability from accumulated miles. “We want them to use those miles,” Zachary said, “not just because of the financial impact but also because of the experience when people are engaged.”
Delta Private Jets COO David Sneed expects the chance to redeem SkyMiles for private jet travel might even prompt some Delta American Express card holders, such as small business owners, to change their spending habits to earn more miles. The company has recently drawn other links between Delta Private Jets, which has about 70 aircraft in its fleet, and the airline.