It’s unclear what the exact final financial impact might be to Delta as details of the price paid for the CS100s have not be made public. However, industry analysts say Delta negotiated a price of somewhere around $20 million to $25 million per plane — and the initial 220 percent tariff could bring it closer to the list price of $5.6 billion for the 75-plane order, or nearly $75 million per plane. Airlines typically negotiate steeply discounted rates for large orders of planes, however.
Delta CEO Ed Bastian said when announcing the deal last year that attractive pricing helped influence the airline's decision to make the order.
He said then that he believes the order makes Bombardier “a third competitor,” along with Boeing and Airbus, “and we’re thrilled to be able to have that choice in the marketplace.”
The trade dispute puts Delta in a tricky position, as Delta CEO Ed Bastian attempts to become a Trump ally on other issues including tax cuts, creating jobs and air traffic control modernization.
Bastian along with other airline CEOs met personally with Trump in February, then the Delta CEO announced plans to hire 25,000 people over the next five years. Bastian has also softened the company's stance against air traffic control privatization, aligning more with the Trump administration's position.
And in the last couple of weeks, Bastian praised Trump's tax reform plan.
But, “alliances change quickly,” said aviation analyst Richard Aboulafia.
U.S. Commerce Secretary Wilbur Ross in a written statement last week said “we will do everything in our power to stand up for American companies and their workers.”
The move has drawn sharp international responses.
Canadian Prime Minister Justin Trudeau said his government could stop doing business with Boeing if the aircraft manufacturer doesn't drop its trade complaint.
Bombardier, for its part, says more than half of its planes’ parts, including its engine, are sourced from U.S. suppliers.
British Prime Minister Theresa May said she was "bitterly disappointed" with the U.S. government decision. Bombardier has operations in Northern Ireland, with more than 4,000 workers in Belfast. Britain's defense secretary warned Boeing that the move could jeopardize future U.K. Defense contracts.
Aboulafia said he also expects blowback against Boeing from airlines.
“How could this not result in Delta favoring Airbus next time there’s a competition, or any other U.S. carrier that doesn’t like it when an airplane manufacturer tells them what they can and cannot buy?” he said.
One issue is to what extent Bombardier and Boeing directly compete against each other in the market for jets that seat 100-110 passengers like the CS100.
Bombardier says Boeing “abandoned the segment of the market served by the C Series more than a decade ago,” when it stopped making similarly-sized Boeing 717s.
Today, the smallest commercial jets Boeing makes are 737s, which are larger than 717s and CS100s.
Bombardier tweeted Friday about what it called Boeing’s “peculiar claim. How can you lose a sale when you don’t have a product to offer?”
Delta called the Commerce Department announcement “just preliminary,” and said: “The real decision will come in early 2018” when the U.S. International Trade Commission decides whether any U.S. manufacturer would be harmed.
“We are confident the USITC will conclude that no U.S. manufacturer is at risk because neither Boeing nor any other U.S. manufacturer makes any 100-110 seat aircraft that competes with the CS100,” Delta said in a written statement.
But Thompson contends Bombardier aims to take market share from the Boeing 737.
“Everybody in the aerospace industry is trying to get along with the Trump administration,” said Thompson. “I think it could really hurt Delta with the Trump administration, because its deal gives Bombardier entré into Boeing’s home market.”
Voices on the U.S. Commerce Department’s proposed duties of nearly 300 percent on planes made by Canadian aircraft maker Bombardier and sold to Delta:
U.S. Commerce Secretary Wilbur Ross: "We will continue to verify the accuracy of this decision, while do everything in our power to stand up for American companies and their workers."
Boeing: "Bombardier dumped its aircraft into the U.S. market at absurdly low prices…. This dumping in our home market was not a situation Boeing could ignore, and we're now simply asking for laws already on the books to be enforced."
Delta: "Boeing had the chance to compete with Bombardier for Delta's purchase of aircraft in this size range, but Boeing's only proposed alternative to the CS100 was to offer Delta used Brazilian-made regional jets. Boeing has no American-made product to offer because it cancelled production of its only aircraft in this size range – the 717 – more than 10 years ago."
Bombardier: "We strongly disagree with the Commerce Department's preliminary decision. It represents an egregious overreach and misapplication of the U.S. trade laws in an apparent attempt to block the C Series aircraft from entering the U.S. market, irrespective of the negative impacts to the U.S. aerospace industry, U.S. jobs, U.S. airlines, and the U.S. flying public."
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