Business
Business

Coke’s mini-cans driving consumers back again

By Leon Stafford
March 28, 2016

Coke’s mini-cans may be small in stature, but their impact on the company’s bottom line is huge.

The diminutive cans cost more per ounce — 5.3 cents for the mini-can versus 2.6 cents for a 12-ounce can — which improves Coke’s profits on every package sold.

That’s important to the Atlanta-based beverage giant because Americans are drinking less and less soda every year and the soft drink industry has struggled to find ways to get them back.

To read more, click here.

About the Author

Leon Stafford covers south metro government

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