Coke’s mini-cans may be small in stature, but their impact on the company’s bottom line is huge.

The diminutive cans cost more per ounce — 5.3 cents for the mini-can versus 2.6 cents for a 12-ounce can — which improves Coke’s profits on every package sold.

That’s important to the Atlanta-based beverage giant because Americans are drinking less and less soda every year and the soft drink industry has struggled to find ways to get them back.

To read more, click here.

About the Author

Keep Reading

A vintage Volkswagen Beetle that looks like Herbie, the Love Bug. (Photo courtesy of iStock.)

Credit: Special

Featured

UPS driver Dan Partyka delivers an overnight package. As more people buy more goods online, the rapid and unrelenting expansion of e-commerce is causing real challenges for the Sandy-Springs based company. (Bob Andres/AJC 2022)

Credit: TNS