Coke’s mini-cans driving consumers back again

Coke’s mini-cans may be small in stature, but their impact on the company’s bottom line is huge.

The diminutive cans cost more per ounce — 5.3 cents for the mini-can versus 2.6 cents for a 12-ounce can — which improves Coke’s profits on every package sold.

That’s important to the Atlanta-based beverage giant because Americans are drinking less and less soda every year and the soft drink industry has struggled to find ways to get them back.

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