Coca-Cola is world's "best brand," according to Interbrand

For the eleventh straight year, Coca-Cola Co. stands atop Interbrand's list of the world's "best brands." The global consulting firm said other high scorers included IBM, Microsoft, Google, GE, McDonald's and Intel. Pepsi came in at No. 23, and Sprite, one of Coca-Cola's largest brands, reached the 100-brand list for the first time, coming in at No. 61.