The College Park-based chain's 1,500th store, opening Thursday, is about two blocks from the Coliseum in downtown Los Angeles, adjacent to the University of Southern California. Urban stores also are planned for Chicago and Washington, D.C. The company has fewer than two dozen "in-line" stores -- part of an urban block as opposed to stand-alone stores or food courts.
"It's going to be growing in importance," said Steve Robinson, Chick-fil-A’s senior vice president of marketing. "It's still a learning frontier for us. We need to learn. The markets that we want to grow in, whether Chicago or D.C. or Southern California, we need to know how to do this."