The logo for metro Atlanta’s new regional transit agency made its debut on the state’s Xpress buses Monday.
The red-and-blue “ATL” logo will adorn buses on all 27 Xpress bus routes serving 12 metro counties, according to the State Road and Tollway Authority. It also will be used at park-and-ride lots across the region.
So what, you say? Well, it’s a small step toward creating a more unified regional transit system from the alphabet soup of agencies that provide service across the region.
“ATL” is short for the Atlanta-Region Transit Link Authority – a new agency created by the General Assembly last year. The ATL Board will oversee regional transit planning and funding.
Existing transit operators like MARTA and Gwinnett County Transit will remain independent. But in the long run the ATL Board’s planning efforts could help provide more seamless service – by, for example, overseeing the development of a single payment system or ensuring the separate transit systems connect as efficiently as possible.
The ATL logo is an effort to create a regional transit brand – a step required by the legislation that created the board.
SRTA is the second transit agency to adopt the logo – it began appearing on MARTA buses earlier this year. Eventually, other regional transit agencies will begin using the ATL logo. They will also retain their individual agency logos.
You can read more about the ATL Board here.