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How brands got their Prince tributes right .. or not

How should a brand react when one of the world's most iconic music legends passes away suddenly at the age of just 57?

Ask Chevrolet. Their tribute was perfect.

MORE:  Photos from Prince’s last concert in Atlanta  .. Prince was hospitalized hours after Atlanta shows .. His final “Controversy” .. Celebs mourn Prince .. Videos of Prince's last concerts in Atlanta

Cheerio's gets an A for effort but it's probably best they deleted this cringeworthy post, which is of course saved forever thanks to screen grabs:

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slack-imgs-2.com

Minneapolis, Minn. got things pretty right:

Fender posted some tasteful product placement:

Tidal was restrained, given its exclusive deal to stream Prince's vast catalog

I wondered what whoever had the Raspberry Beret moniker on Twitter might post but it's a mystery. Kind of fitting:

RB

About the Author

Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for accessAtlanta.com.

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