How should a brand react when one of the world's most iconic music legends passes away suddenly at the age of just 57?

Ask Chevrolet. Their tribute was perfect.

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Cheerio's gets an A for effort but it's probably best they deleted this cringeworthy post, which is of course saved forever thanks to screen grabs:

ajc.com

Credit: Jennifer Brett

icon to expand image

Credit: Jennifer Brett

Minneapolis, Minn. got things pretty right:

Fender posted some tasteful product placement:

Tidal was restrained, given its exclusive deal to stream Prince's vast catalog

I wondered what whoever had the Raspberry Beret moniker on Twitter might post but it's a mystery. Kind of fitting:

ajc.com

Credit: Jennifer Brett

icon to expand image

Credit: Jennifer Brett