Why is there a Rubik's cube in Honey Boo Boo's new video?
We may never know.
But just try to resist watching Alana "Honey Boo Boo" Thompson break it down with parents Mike "Sugar Bear" Thompson and "Mama June" Shannon.
With an assist from sister Lauyrn aka Pumpkin.
This time tomorrow you'll be lucky if you can get the line "HONEY BOO BOO WHERE YOU GOIN'" out of your mind.
Resistance is futile, just like trying to master the 1980s' favorite hand-held wireless device was.
Feast your eyes, friends: