Atlanta Restaurant Scene

Eat up this magical unicorn bagel

Dish of the Week: Rainbow bagel at BB's Bagel's

By Allison Gordon

As a devotee of various foodstagrams, I recognized a certain colorful trend on my feed: the rainbow bagel. Millennials like me are obsessed with these cartoonish baked goods, and I had to wonder, do these treats taste as good as they look?

Enter BB’s Bagels, a retro diner in Alpharetta that opens early and serves fresh bagels in addition to regular breakfast fare. The diner has been making these rainbow bagels for a little more than a year after being inspired by a video on Facebook. The rainbow bagels are baked-in house every morning; they usually sell out by 10:00 a.m.

BB’s rainbow bagel is more than its day-glo exterior. The boiled bread is chewy and dense, a perfect bite. But let’s be real. The actual reason I trucked all the way to Alpharetta at 6 a.m. was for the rainbow itself. Eating an edible tie-dye swirl was trippy; deadheads, proceed at your own risk.

Recommended for you

Recommended for you

Recommended for you

Most read

  1. 1 Super Bowl sponsor Pepsi is painting Coke's Atlanta blue
  2. 2 Meet Brian Kemp’s top aide
  3. 3 Ga. lawmaker who defended Klan named to House post on eve of King Day

BB’s Bagels, 770 McFarland Pkwy., Alpharetta. 770-475-1818,


5 spots bringing authentic bagels to Atlanta

In search of bagels in Atlanta

'Unicorn food' is colorful, sparkly and everywhere

Unicorn Frappuccinos are the latest food designed with Instagram in mind

About the Blog

The Food & Dining Team offers reviews, previews, food news and fun bites food trends for metro Atlanta’s vast food and dining scene.

More from AJC