Eat up this magical unicorn bagel

Rainbow bagel at BB's Bagels in Alpharetta. / Photo: Allison Gordon
Rainbow bagel at BB's Bagels in Alpharetta. / Photo: Allison Gordon

Credit: Ligaya Figueras

Credit: Ligaya Figueras

Dish of the Week: Rainbow bagel at BB's Bagel's

By Allison Gordon

As a devotee of various foodstagrams, I recognized a certain colorful trend on my feed: the rainbow bagel. Millennials like me are obsessed with these cartoonish baked goods, and I had to wonder, do these treats taste as good as they look?

Enter BB’s Bagels, a retro diner in Alpharetta that opens early and serves fresh bagels in addition to regular breakfast fare. The diner has been making these rainbow bagels for a little more than a year after being inspired by a video on Facebook. The rainbow bagels are baked-in house every morning; they usually sell out by 10:00 a.m.

BB’s rainbow bagel is more than its day-glo exterior. The boiled bread is chewy and dense, a perfect bite. But let’s be real. The actual reason I trucked all the way to Alpharetta at 6 a.m. was for the rainbow itself. Eating an edible tie-dye swirl was trippy; deadheads, proceed at your own risk.

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