Southwest Airlines years ago revamped its boarding process by adding marked posts to help organize passengers lining up to board.
Dallas-based Southwest is the second-largest carrier in Atlanta, behind Delta. Some travelers say they like the Southwest boarding process more than Delta's -- even though Southwest doesn't have assigned seats.
Delta says it aims to "take the 'hold room' feel out of the gate space" and create "meaningful distractions that keep customers engaged and entertained while they wait."
Chief marketing officer Tim Mapes said in a written statement that improving boarding "is a major priority for us," and that customers "will experience less crowding and confusion at the gate" as the new boarding process rolls out.
The new boarding process on Concourse B comes as Delta renovates its gate areas at Hartsfield-Jackson as part of a $6 billion modernization and expansion of the world's busiest airport.
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