SXSW Interactive previews roundup: start here!

Combined ShapeCaption
Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The three are dressed in costume for www.SQUIRL.co, a books discovery app that helps readers find real locations that are written into scenes of books. Credit: Rodolfo Gonzalez / AMERICAN-STATESMAN

Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The three are dressed in costume for www.SQUIRL.co, a books discovery app that helps readers find real locations that are written into scenes of books. Credit: Rodolfo Gonzalez / AMERICAN-STATESMAN

Combined ShapeCaption
Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The three are dressed in costume for www.SQUIRL.co, a books discovery app that helps readers find real locations that are written into scenes of books. Credit: Rodolfo Gonzalez / AMERICAN-STATESMAN

Pat Lokan, left, Alex Kinner, center, and Clint McCreery, right, of Austin, walk around downtown Austin, Texas wearing squirrel costumes during South by Southwest Interactive on Friday, March 13, 2015. The three are dressed in costume for http://www.SQUIRL.co, a books discovery app that helps readers find real locations that are written into scenes of books. Credit: Rodolfo Gonzalez / AMERICAN-STATESMAN

It's been busy, busy here with preparation for South by Southwest Interactive and the launch of a whole new tech website (more on that in a moment)!

Here’s some of the SXSW Interactive preview coverage you might have missed over the last few days, rounded up in one place:

Now, about that tech website… today, we're officially launching 512tech.com, which will collect our tech coverage. I'm on that team! And this blog will be moving over to that site. More details on that shortly, but just a heads up that for South by Southwest, you'll want to head over there for my coverage and that of the new tech team!