Pay attention, please.

Thanksgiving can be a complicated, busy mix with lots of people, lots of noise, televisions blaring, football announcers shouting, couch potatoes cheering — along with kids running and old friends arriving and relatives (both welcome and otherwise) chatting and gossiping and just generally catching up while out of the corner of your eye, you handle the cooking.

Oh yes, the flames.

And whatever the rankings of Dawgs or Falcons this troubled fall, you need to be careful, because the state of Georgia ranks a solid sixth in holiday cooking fires. That’s sixth-most fires, often resulting in injury or deaths.

How do we know this?

Well, as often happens when you take chances, the people with the sharpest eyes for risk are the ones most likely to end up paying if you mess up and burn things down.

Insurance companies.

The holiday simply raises the odds of an accident, said Justin Tomczak, spokesman for State Farm insurance. “There are a lot of distractions, we are often cooking multiple dishes at once, and the chance of a home fire is much higher.”

Last year during November and December, State Farm received an average of 18 claims each day related to cooking fires, he said.

On Thanksgiving and Christmas day, that number nearly doubled.

Citing the National Fire Protection Association, he said more than 40 percent of the more-than-1,000 home fires each day start in kitchen.

All sorts of commonsense advice applies, of course. Have smoke detectors and a fire extinguisher in the house, of course. But also, the most commonsensical of all: Pay attention.