Amazon Prime Day is just past the halfway mark and so far angry consumers say it has been a big disappointment.

Prime Day, touted as a bigger than Black Friday day full of deals for Amazon Prime members, was supposed to feature comparable Black Friday discounts on everything from HDTVs to books.

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Bose headphones, an Amazon Prime Deal of the Day, cost $79.99 (47% off regular price).

And while Amazon's preview of deals showed some promising savings, when anxious shoppers logged on, they found a bunch of duds — Sharpies, granny panties, Tupperware, squeegees and candy instead of electronics like 40-inch TVs and digital cameras at better than Black Friday prices.

Twitter response to #PrimeDay (naturally a top trending topic) seems to be engaging more would be shoppers than the sale itself:

Boy if you're a knee brace enthusiast #PrimeDay must be heaven for you!!

— Dan LaFaso (@InBr1ghtestDay)

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