The long cold days of winter are here, and for many moms it's a season of isolation.

Indeed, weeks of unrelenting snow, slippery roadways, and seemingly endless days spent indoors can begin to feel like a low-security prison for moms with infants and toddlers. To combat the cold weather blues and help moms get out of the house, Mom Meet Mom recently launched http://www.mommeetsmom.com/social, a new event-planning feature that lets moms organize playdates, parties, workouts, moms' nights out, and more.

The free tool puts invitations directly in front of the moms most likely to attend and compliments the site’s personality matcher and MomFinder – all of which empower moms to stay social throughout motherhood.

Up until now, Mom Meet Mom has been about connecting one mom with another mom and about the compatibility between those two moms.

“While this is still the core of the Mom Meet Mom experience, we decided to make things even more fun and exciting,” said Meg Gerritson, co-founder of Mom Meet Mom, in a press release. “Any mom on the site can now create anything from a group playdate to a moms’ night out to a sewing party and then invite all the moms in the area to attend. It’s the easiest way to plan get-togethers or meet up with groups of moms in your area.”

Mom Meet Mom plans to release the Business version of Socials soon. The premium features will let both local and national companies market their family-friendly events to moms. In the meantime, Mom Meet Mom is inviting businesses to try out the free version.

Following a model similar to high-profile dating sites, Mom Meet Mom’s specially designed geo-mapping, social matching, and local event features take the guesswork and anxiety out of finding and meeting moms locally. The site was designed to provide a solution to the many challenges moms face when trying to stay social as a busy parent, including scheduling conflicts, work-life balance, raising kids as a single parent, and coping with autism, childhood diabetes, food allergies or other childhood health concerns.

Gerritson created the website with two other moms, Julia High and Christa Terry, who saw other mothers struggling to stay social.