Bonobos, the upscale New York e-tailer known for its snug-fitting menswear, has introduced its stores-without-inventory concept to Atlanta.
The company on Friday opened its first local store, Bonobos Guideshop Buckhead, where customers can try on clothes and then purchase them online. (The image at left is of the L.A. Guideshop).
Think of the Guideshop as walking into a fitting room area, complete with furniture, lounge space and artwork. Fit experts and style advisers help customers with suits, pants, shirts and other clothing.
The e-commerce retailer, which has been around since 2007, has 10 other similar shops around the country and plans to have 30 in the next two years, co-founder and Chief Executive Officer Andy Dunn recently told The New York Times. He said the fitting shops are helping to drive online sales.
The company raised $55 million in its most recent investment round, on top of more than $70 million previously, and the infusion will help it add more shops.
The Buckhead store is at 3035 Peachtree Road NW.
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