The survey by Le Meridien Hotels & Resorts  found that 54 percent of people surveyed around the world said they make their first cup of coffee at home, and 78 percent said that instead of giving up coffee, they would rather give up alcohol, social media and sex with their spouse for a whole year.

Among travelers, 73 percent of respondents said they would give up TV and Internet in a hotel for a good cup of coffee.

And guess who just added 100 coffee specialists to their worldwide chain? Le Meridien, of course .... which begs the question: If the survey respondents had said they preferred morning sex over morning coffee, would the chain have hired 100 sex specialists instead?