11Alive, the NBC affiliate in Atlanta, announced it is moving its noon newscast an hour earlier to 11 a.m., swapping places with its pay-for-play program āAtlanta & Company.ā
The change will happen on Monday, April 29.
The stationās 11 a.m. newscast will feature the morning team of anchors Aisha Howard and Cheryl Preheim and meteorologist Chesley McNeil.
Credit: WXIA-TV
Credit: WXIA-TV
āAtlanta & Company,ā now hosted by Cara Kneer and running 30 minutes, will start at noon, followed by a repeat of āJeopardyā at 12:30 p.m.
Carol Fowler, 11Aliveās director of content since December, told The Atlanta Journal-Constitution that 11 a.m. is a better time slot for news than noon in part because the station wonāt be competing with local newscasts from rival broadcast news affiliates. She also said it will flow nicely from the fourth hour of āThe Today Show.ā
For a period during the late 2010s, 11Alive ran āAtlanta & Companyā for 90 minutes from 11 a.m. to 12:30 p.m. and didnāt even have a noon newscast.
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