These new trackers make it easier to find keys, wallets, pets

Exhibit A: Wistiki's Bluetooth trackers, fresh from this year's CES.

Wistiki enlisted Philippe Starck to design trackers for specific uses. (Video via Wistiki)

"We wanted to get away from the one-size-fits-all. We focused on the three things people lose the most. For your keys, the credit card, for the wallet, because it's a credit-card shape, and the Aha is the one for the pets," said Wistiki's Lisa Despeyroux. (Video via Wistiki)

Wistiki hopes its longer-lasting, far-reaching trackers will help it stand out in a crowded market.

It's selling discounted preorders through its Indiegogo page.

The video includes images from Getty Images.