Facebook’s new look: Company introduces colorful, all caps logo

The world of social media can be pretty blue — literally.

Facebook, Twitter and LinkedIn are all designed in varying shades of blue. But some of that is set to change.

Facebook announced this week it’s rebranding the longstanding logo of the parent company to distinguish the Facebook app and its other products. The rebrand is an attempt at increasing transparency, the company says.

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences," the company said in a statement.

The new logo, displayed in all capital letters — which some were quick to point out tends to signify yelling online — alternates between the original Facebook blue, and shades of green, purple, red and orange. The color scheme is meant to represent the other platforms the company owns, such as Whats App and Instagram.

“People should know which companies make the products they use,” the statement reads. “These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.”

Earlier this year, the tech giant added "From Facebook" on its app like Instagram, which the company acquired in 2012 for about $1 billion.

The rebrand is the company's latest attempts to make up for recent scrutiny around its privacy practices — most notably the 2018 breach related to the firm Cambridge Analytica, which compromised the data of more than 50 million users on the platform.

In an interview with Bloomberg, Facebook’s Chief Marketing Officer Antonio Lucio said the company considered changing the Facebook name all together, but didn’t want to appear as though they were dodging the problems associated with the brand.

"It would have been perceived as disingenuous by the rest of the world," Lucio told Bloomberg. "We want to step up and deal with what we have to deal (with)."

So for now, Facebook — or FACEBOOK — is here to say, a little less blue, but perhaps a bit more shouty.