AT&T, for instance, says it’s increasing its downtown-area capacity by 60 percent compared to last year. In 2015, the company says more than 37 TB of data crossed its network during SXSW, a 95 percent increase from 2014.
Four AT&T cell-on-wheels antennas will be brought into the downtown Austin area, including one that will be placed east of Interstate 35.
The company is also bringing a 3-D “giant eyeball” antenna to Auditorium Shores that will let AT&T engineers distribute data based upon the crowd’s consumption.
In addition, AT&T will offer free WiFi in four areas: Auditorium Shores, East Sixth Street, the Warehouse District and at Stubb’s BBQ, 801 Red River St.