Barring unexpected engagement, compensation levels for Yellow Jackets athletes will be far below that. The goal for Dreamfield is to have 100 subscribers in the first 10 days from launch. Fees from subscribers will go to Tech athletes in exchange for their participation in meet-and-greets (in-person and virtual), online chats and youth sports camps and clinics. Price points range from $10 to $500 per month. Other perks, such as fan apparel and opportunities to watch games from suites or courtside, may also be available. Fans can also make a one-time contribution and earmark it for a particular team.
“Right now, the difference is going to be going from nothing to anything, which is a major leap in the right direction,” Weitzel said. “Ultimately, the ability for us to be able to have NIL deals that we do for all Georgia Tech student-athletes is going to be determined by how much participation we have in these collectives.”
Weitzel went on to say of Tech fans that “if we’re not going to play the game the way it’s played now, then we’re going to be competing against Emory.”
Weitzel said he would like for the Tech collective to be on par in membership with a Florida State collective that is also run by Dreamfield. In April, membership for the FSU collective (Warpath) and one at Central Florida (Mission Control, also run by Dreamfield) was well into triple digits within a couple months of launch, according to Dreamfield.
Besides having Sims, Brooks and Coleman enlisted as ambassadors for Swarm the ATL, Weitzel said there are plans to add more from women’s teams. The website for the collective – www.swarmtheatl.com/home – was active Tuesday, with the public launch set for Wednesday. Dreamfield external affairs director Corey Staniscia told The Atlanta Journal-Constitution that a few Tech fans already had found the website and registered as members.
“So we’re 5% there already,” Staniscia said, referring to the membership goal.