The sign on the Sonic drive-in in Belton, Mo. said "'KC Chiefs’ will scalp the Redskins feed them whiskey send – 2 – reservation."
The sign was put up by an employee and was taken down quickly but not before drawing a huge amount of response on social media.
Delores Schilling (@DelSchilling) tweeted "Everyone please look at this pic and tell @sonicdrive_in what you think of it. Please RT! "
Sonic quickly responded. @sonicdribe_in @mia_1 @delschilling Agreed. Message was hurtful and wrong. Local owner and brand very sorry for this. Should never have happened.
NBC News reports a Columbia University professor Audra Simpson said at "first blush (the sign) is just shockingly racist, hateful."
Sonic vice president Patrick Lenow told NBC the employee is "known for creative use of his signs," but admitted this one was "in poor taste."
Lenow also released an official statement saying “the remarks posted on this message board were wrong, offensive and unacceptable.In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.”
The Chiefs won the game 45-10.
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