It’s official. Atlanta will be the host city of Super Bowl LIII in 2019 at the new Mercedes-Benz Stadium.
Of that total, according to the committee members, $20 million will come from donations that have been pledged by two dozen Atlanta businesses; $16 million from a portion of the Atlanta hotel-motel tax designated for major events; and $10 million from a sales-tax exemption on Super Bowl tickets passed by the Georgia Legislature this year.
Mercedes-Benz Stadium — slated to open next year — is now 3-for-3 in bids for marquee events, having previously been awarded college football’s national championship game in January 2018 and college basketball’s Final Four in April 2020.
The NFL’s decision capped a year-long effort by the bid committee and the Falcons to land the mega-event for the retractable-roof stadium. The decision also marked a reversal of NFL votes from a decade ago that rejected Atlanta bids for the 2009 and 2010 Super Bowls.
“I think the difference this time is that we have a new stadium with a significant public-private partnership,” Blank said.
Atlanta’s bid was presented to the NFL owners by the CEOs of two Atlanta-based companies, Rick Smith of credit-information firm Equifax and Doug Hertz of alcoholic-beverages wholesaler United Distributors.
“It was nerve-wracking,” Hertz said of the four-ballot vote.
“Utter joy,” Smith said of the victory.
The bid, entitled “Atlanta Transformed,” emphasized the close proximity of the new stadium to other downtown attractions that didn’t exist when the Super Bowl was played at the Georgia Dome in 1994 and 2000.
The NFL owners contined a recent trend of awarding Super Bowls to new stadiums. All five NFL stadiums that have opened since 2006 have hosted a Super Bowl. Another stadium opening this year — in Minneapolis — was awarded the 2018 Super Bowl two years ago.