3. New premium spaces.
For those with pricey premium tickets that include access to one of the three new clubs or the Atlanta Social area, new luxuries await. One of the clubs, dubbed the Players Club, features table tops built from portions of a former Philips Arena basketball floor, a glass wall on one side that provides views into the postgame press-conference room and a short rail on the other side that allows high-five exchanges with players as they head from the locker room to the court. The Atlanta Social space replaces traditional arena seats with plush chairs, sofas and cabanas overlooking the court – a concept partly inspired by purple sofas sold in the upper deck at the Minnesota Vikings’ stadium.
4. The 360-degree concourses invite exploration.
The redesigned concourses connect a series of new restaurants and concession stands. New perches provide numerous spots for standing and socializing with a view of the game. Exterior windows previously covered by walls or curtains have been exposed, bringing views of the surrounding cityscape into the concourse. “People spend a ton of money today to put glass in buildings to give you access into the city you’re a part of, and we had that (hidden),” Hawks chief operating officer Thad Sheely said.
5. Some conversation pieces you probably haven’t seen in a basketball arena before.
A barber shop, Killer Mike’s Swag Shop, with a view of the court. Golf simulators. Cabanas in the seating bowl. Those are among the reasons Hawks CEO Steve Koonin is fond of calling the project “renovation as innovation.”