The Chick-fil-A Kickoff Game and Peach Bowl accounted for a combined attendance of 144,109, 15.4 million television viewership, $20.3 million team payout and $10.1 million in charity and scholarship giving. The numbers were released on Thursday.
The Kickoff game between Washington and Auburn had an attendance of 70,103, the highest for the game, a television viewership of 6.1 million and a total team payout of $8.3 million. The Peach Bowl between Florida and Michigan had an attendance of 74,006, the second-highest attended bowl game, a television viewership of 9.3 million and a total team payout of $12 million, $6 million to each school.
The Peach Bowl charitable giving includes:
$8 million: Chick-fil-A College Football Hall of Fame
$515,000: Endowed Scholarship Program
$405,500: University Head Coach Foundations (various)
$400,000: Atlanta Public Schools: Childhood Literacy Initiative and Academic Mentoring Program
$357,000: Children’s Healthcare of Atlanta and Touchdowns for Children’s Campaign
$200,000: American Red Cross (Hurricane relief)
$175,000: WinShape Foundation
$ 50,000: Lions Lighthouse Foundation
$ 50,000 : Lions Clubs International
According to the Peach Bowl, the total charitable contributions are now $32.8 million since 2002.
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