The Georgia Innocence Project (GIP) is an independent nonprofit organization that works to correct and prevent wrongful convictions in Georgia. Wrongful Conviction Day is an annual international observance dedicated to ending wrongful convictions and highlighting those convicted of crimes they did not commit. According the organization, it is estimated that 5% of people in prison are innocent of the the crimes they are imprisoned for. That would mean more than 2,000 people in Georgia.

“With the current climate in our country, we felt compelled to grow our partnership with GIP,” the Pierces said in a statement. “In the midst of this pandemic, the need to intelligently pursue criminal justice reform and address mass incarceration issues is urgent. The incredible level of passion, expertise and dedication to serving those wrongfully convicted independent of their personal resources and intense pursuit of justice for all makes us proud to play any role we can in bringing awareness to their work.”

Pierce hosted exonerees and their family members at multiple Hawks game last season. He will appear alongside Jimmie C. Gardner, a GIP board member who was wrongfully convicted for 27 years, and Melissa Redmon, the Director of UGA School of Law’s Prosecutorial Justice Program, at 4 p.m. Friday during a Wrongful Conviction Day livestream entitled “Race & Wrongful Conviction: Moving from Outrage to Action.”