“And, yes, his preferred pick for the Senate,” he said in his closing. “I’m Doug Collins. My ad may not be slick – but I approved it because it’s the truth.”
Collins has relentlessly tried to frame himself as the authentic conservative in the race against Loeffler, a former financial executive who was little known in Georgia’s political world before she was tapped to the seat by Gov. Brian Kemp in December.
Loeffler has vowed to spend at least $20 million of her own fortune on the November special election to fill the final two years of retired Sen. Johnny Isakson’s term, and Collins can’t hope to match that sort of firepower.
Ad figures show he’s put more than $100,000 behind the broadcast ad, part of a strategy that also relies on grassroots campaigning and promoting key endorsements to woo Georgia’s conservative base.
Loeffler is facing 20 challengers in the November special election, a free-for-all with no party primaries to filter out nominees. The Democrats include Raphael Warnock, the pastor of Ebenezer Baptist Church, and Matt Lieberman, the son of former U.S. Sen. Joe Lieberman.
Watch the ad here.