"It's not about a viral campaign for me. It's about a movement," she told CNN. "On one side, it's a bold declarative statement that 'I'm not ashamed' and 'I'm not alone.' On the other side, it's a statement from survivor to survivor that says 'I see you, I hear you, I understand you and I'm here for you or I get it.'"
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The two-word phrase resurfaced in October when actress Alyssa Milano took to Twitter to invite those who have experienced sexual harrassment to respond with “Me too.”
Her tweet followed the New York Times' Oct. 5 investigation into decades of sexual harassment allegations against Hollywood producer Harvey Weinstein, and within hours #MeToo went viral on Twitter, Facebook, Instagram and beyond as people took to the platforms to share their personal accounts of sexual assault.
By the end of that weekend morning, more than 40,000 people had responded to her tweet. More than 12 million people had engaged with the hashtag across Facebook and Twitter, CNN reported.
As the campaign picked up speed, journalist Britni Danielle applauded Burke on Twitter for starting the campaign, highlighting the originator.
Milano credited her later that day.
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But for Burke, it isn’t about the accolades. It’s about awareness.
"It made my heart swell to see women using this idea," she tweeted, "one that we call 'empowerment through empathy' #metoo."