Cheese challenge: Here’s why people are throwing cheese at babies

WATCH: Study Finds Eating Cheese Can Be Good for Your Health

Many of us were taught not to play with our food, but several adults are ignoring the rule to participate in the cheese challenge.

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The weird prank requires parents to throw slices of cheese at their babies, document the reactions and upload it to social media.

It all reportedly started when a Facebook user shared a baby getting “cheesed.” He captioned it, “You asked for it, here it is! Attack of the cheese.”

The clip garnered more than 40 million views in about a week before it was deleted.

Pretty soon, others started to join in, and tons of videos began to surface online. Several of the little ones looked confused or surprised by the cheese attack.

A few of the babies seemed to enjoy it and giggled as the slices stuck to their faces.

And some saw it as an opportunity to sneak in a snack.

On the other hand, a couple of people didn’t think the cheese challenge was funny. They called it “pathetic” and “stupid.”

So some opted to try the cheese challenge on adults or their pets.

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