“Black Panther” is one of the most anticipated movies of the year, and thousands of children may have a chance to see it for free thanks to the #BlackPantherChallenge.
» RELATED: Man raises nearly $30,000 on GoFundMe to help Harlem kids see 'Black Panther'
Earlier this month, Frederick Joseph of New York launched a GoFundMe to help students from the Boys & Girls Club of Harlem "see a black major cinematic and comic book character come to life," he wrote on the campaign page. He set a lofty goal of $10,000 and nearly quadrupled that amount, raking in more than $40,000 in just a few weeks.
With all of the attention he garnered, including an appearance on the The Ellen Show, he began asking others to start similar fundraisers in their own communities.
“This representation is truly fundamental for young people, especially those who are often underserved, unprivileged, and marginalized both nationally and globally,” he said.
People have answered the call, because 90 campaigns have been created, with more than $100,000 raised, Joseph announced this week.
A ton of celebrities have gotten involved, too, including Jemele Hill, Snoop Dogg, Chelsea Clinton and most recently Viola Davis and the film's star Chadwick Boseman.
» RELATED: 3 ways to score 'Black Panther' presale tickets in Atlanta
"What started as an effort to give young people an opportunity to see themselves in a story, has become an opportunity to provide access for them to TELL THEIR OWN stories," said on Twitter.
Many have shared their excitement on social media, encouraging others to hop on board for the #BlackPantherChallenge and donate. Several have called it an “amazing” and “incredible” endeavor.
» RELATED: Why 'Black Panther' packs a punch with black audiences
Want to learn more about the initiative? Take a look at the details here. "Black Panther" hits theaters Feb. 16.
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