Top Juul marketing exec resigns as vaping health concerns continue

More metro cities are regulating vape shops and products

Juul indefinitely suspends sales of all fruity flavors

The top marketing executive at e-cigarette maker Juul Labs Inc. resigned Tuesday, as concerns continue to rise about the health risks associated with vaping.

Chief Marketing Officer Craig Brommers is also a former marketing executive at Gap Inc. and Abercrombie & Fitch Co., according to The Wall Street Journal. Brommers joined the company in April as its first CMO, and Juul reportedly will not replace Brommers' position.

As of Oct. 22, 1,604 cases of e-cigarette, or vaping, illnesses have been reported to the CDC, based in Atlanta. Alaska is the only state to have not reported vaping-related illnesses. None of the illnesses have been directly traced to Juul products.

»RELATED: First death linked to mysterious vaping illness reported in Georgia

On Sept. 25, the Georgia Department of Public Health announced the state’s first death from a vaping-related illness. Thirty-four deaths have been confirmed in 24 states as of Oct. 22, according to the CDC.

Also Tuesday, another metro city announced stricter laws about vape shops. Alpharetta announced limits where vape and tobacco shops can go and how much they can sell in tobacco/vape items.

»MORE: Alpharetta approves stricter laws around tobacco, vape shops

Milton and Johns Creek each decided to not allow any shop with 25% of its business from vaporized nicotine products. Also Monday, Snellville added vaping to its smoking ban in city-owned buildings, parks and other spaces.

»MORE: Milton bans synthetic marijuana, opiates after teen incidents

Vapes and e-cigarettes have a small heating element that turns liquid nicotine — often mixed with flavoring — into a vapor that doesn’t linger or smell like tobacco smoke. Some devices can take cartridges that have THC, the substance in marijuana that gives a high, but these are not legal in Georgia.