The top marketing executive at e-cigarette maker Juul Labs Inc. resigned Tuesday, as concerns continue to rise about the health risks associated with vaping.
Chief Marketing Officer Craig Brommers is also a former marketing executive at Gap Inc. and Abercrombie & Fitch Co., according to The Wall Street Journal. Brommers joined the company in April as its first CMO, and Juul reportedly will not replace Brommers’ position.
As of Oct. 22, 1,604 cases of e-cigarette, or vaping, illnesses have been reported to the CDC, based in Atlanta. Alaska is the only state to have not reported vaping-related illnesses. None of the illnesses have been directly traced to Juul products.
On Sept. 25, the Georgia Department of Public Health announced the state’s first death from a vaping-related illness. Thirty-four deaths have been confirmed in 24 states as of Oct. 22, according to the CDC.
Also Tuesday, another metro city announced stricter laws about vape shops. Alpharetta announced limits where vape and tobacco shops can go and how much they can sell in tobacco/vape items.
Milton and Johns Creek each decided to not allow any shop with 25% of its business from vaporized nicotine products. Also Monday, Snellville added vaping to its smoking ban in city-owned buildings, parks and other spaces.
Vapes and e-cigarettes have a small heating element that turns liquid nicotine — often mixed with flavoring — into a vapor that doesn’t linger or smell like tobacco smoke. Some devices can take cartridges that have THC, the substance in marijuana that gives a high, but these are not legal in Georgia.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.