Q: Who makes decisions as to the entertainment provided at Super Bowl halftime?
—Brenda Clark, Newnan
A: Sarah Moll is the NFL's director of media events and is part of a group of NFL executives who decide who will appear in the Super Bowl halftime shows.
“We just look for artists who are at the top of their game and who will put on the coolest 12 minutes in music, because that’s kind of what the halftime show boils down to,” Moll told NewYork.com, a tourism website, in 2014. “People rarely say no to the Super Bowl.”
Bruno Mars was booked for Super Bowl XLVIII and was asked to return for this year’s Super Bowl 50.
Coldplay and Beyonce were also part of this year’s halftime show. Lady Gaga performed the national anthem.
Moll is No. 89 on the Billboard Power 100, a list of the top executives in the music industry.
Q: Demolition and grading has started on the old Varsity Jr. location on Lindbergh Drive. What is slated to go in there?
—Mike Kornegay, Atlanta
A: A four-story storage facility and retail space is being built at 1085 Lindbergh Drive, where the Varsity Jr. was located.
The project, which includes a 100,000-square-foot building, is expected to cost $3.5 million, according to documents filed with the city of Atlanta.
There will be 750 storage units and 10,000 square feet of retail space, documents state.
The Varsity Jr. closed in August 2010, after 45 years.
Andy Johnston with Fast Copy News Service wrote this column. Do you have a question? We’ll try to get the answer. Call 404-222-2002 or email q&a@ajc.com (include name, phone and city).
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