Ponce City Market developer reveals new details of luxury 55+ tower

An app to schedule dinner reservations, a personal training session or to send someone to water the plants. A rooftop terrace for outdoor grilling that will feature community garden plots. Bike storage and flexible workspace with conferencing functions.

These are some of the amenities announced Monday for Signal House, a new luxury high rise for the 55-and-older set at Atlanta’s Ponce City Market. The 21-story tower, which will hug the Atlanta Beltline and include some 3,300-square-feet of retail space fronting the trail, is part of a sweeping second phase of the Old Fourth Ward attraction.

Developer Jamestown said it plans to begin leasing he 162-unit rental community early next year, opening in the third quarter of the year.

“Continuing Ponce City Market’s legacy of innovation and neighborhood connectivity, Signal House will offer the 55+ community a unique social and urban living experience,” Jamestown President Michael Phillips said in a news release. “With direct connectivity to the Beltline and access to venues for gathering, plus health and wellness experiences, residents will find themselves in a lively, intown community.”

Jamestown said the property app will allow residents to book a suite of services, including housekeeping, dry cleaning and wellness services. The building will also feature a full-service concierge and lifestyle director, fitness center, clubhouse lounge and dining room with a full commercial kitchen.

ExplorePonce City Market owner to build second phase without tax break

Jamestown acquired the hulking former Sears warehouse along Ponce de Leon Avenue from the city of Atlanta a decade ago, turning it into Ponce City Market, a mix of apartments, shops, restaurants and offices popular with tech firms.

In that time, the Beltline, a 22-mile loop of trails, parks and future transit around the city core, has become a magnet for redevelopment, with Ponce City Market being the hub of the Eastside trail.



In addition to Signal House, Jamestown is building a 405-unit residential high-rise with hotel-like services for short-term and extended stays, and 619 Ponce, a timber-framed office building.

Jamestown has previously said the Signal House project will include 16 apartments with subsidized rents reserved for people making 60% of the area median income (AMI), or about $52,000 for a family of four. That threshold of affordable housing, or an alternative of 15% of units at rents affordable for people making 80% AMI, are required under city zoning for the Beltline area.