He couldn’t breathe after putting a handful in his mouth.

While this case was an accident, doctors have seen it before.

“All these kids who do the cinnamon challenge, it can kill. They don’t think about how it can hurt them,” Radar said.\

The cinnamon challenge is something teens do where they eat a teaspoon of cinnamon with no water for a minute.

Experts say once the person gags, it gets into their lungs and can turn into a deadly asthma attack.

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“Our members cannot be bought off,” General President Sean O’Brien said in a social media statement, calling UPS' offers “illegal and haphazard.” (Hyosub Shin/AJC 2023)

Credit: Hyosub Shin/AJC